
State of In-App Subscriptions 2026
Ask direct monetization questions about pricing, trials, churn, LTV, and retention using Adapty report benchmarks
Benchmark dataset
Apps
16,000+
Revenue processed
$3B+
Coverage
2025
This report is based on subscription data from 16,000+ apps that collectively process over $3B in revenue through Adapty.
Most of the data comes from the Apple App Store, with Google Play included, where we compare stores.
The analysis covers 2025.
All revenue is in USD, net of App Store commission and taxes, at the actual price the user paid.