what's the app

State of In-App Subscriptions 2026

Ask direct monetization questions about pricing, trials, churn, LTV, and retention using Adapty report benchmarks

Benchmark dataset

Apps

16,000+

Revenue processed

$3B+

Coverage

2025

This report is based on subscription data from 16,000+ apps that collectively process over $3B in revenue through Adapty.

Most of the data comes from the Apple App Store, with Google Play included, where we compare stores.

The analysis covers 2025.

All revenue is in USD, net of App Store commission and taxes, at the actual price the user paid.

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