Fyttr

Fyttr is an AI-powered virtual try-on app. Users take one full-body photo, create a personal digital avatar, then photograph any garment, from their closet, a store, or an online shop, and instantly see a photorealistic result of themselves wearing it. The problem is massive. Billions of dollars are lost every year to clothing returns from online shopping. Fyttr solves this at the individual level, no fitting room, no guesswork, no returns. The avatar is built from the user's actual body, not a generic size chart, making every try-on personal and accurate. Privacy is a core differentiator: photos never leave the device, no account required, no data sold. In a market where trust is everything, this is a genuine competitive advantage. The app is built on a clean freemium model, free to try, Premium unlocks unlimited saves, multi-garment stacking, and full history.