Toodo

Toodo is a shared to-do app built specifically for couples: instant setup with a 6-letter code, real-time sync, individual colors, and tasks that only complete when both partners check them off. The design is intentionally warm and playful: hand-drawn style, pastel colors, satisfying animations. Free for one shared list, Premium at 3€/mo or 24€/yr unlocks unlimited lists, seasonal themes, and reactions. What makes it valuable is the focus. Every other to-do app is built for individuals or teams, Toodo owns the "for two" positioning completely, and that specificity is a powerful acquisition and retention driver. Couples who find it stick with it, because it becomes part of their daily rhythm together. The emotional design isn't decoration, it's the product. The market is enormous and underleveraged. Couples apps are sticky by nature, and the freemium model is priced to convert, 3€/mo is an easy yes for something you use every day with your partner.