FitCal
Macro and Calorie Control
AI that's here to answer your questions and suggestions, a PDF report for your nutritionist, progress photos, and public community groups. FitCal is the AI calorie counter that logs your meal in seconds — by photo, by voice, or by text. Built for anyone who wants to lose weight, build muscle, or simply eat better, with calorie and macro targets calculated for your body, your routine, and your goal.
Worldwide Release Date: January 10, 2025
For Sale
Star Ratings(9.5K ratings | avg ★ 4.9)
App Store (3K ratings)
Play Store (6.5K ratings worldwide)
Total Downloads (Android)
100K+
Last 28 days Downloads (iOS + Android)
47+
Last 28 days
Revenue
$593
AR
$7,116
MRR
$6,675
ARR
$80,100
Cash Flow Index
0.1x
Active Subscriptions
3,033
Active Trials
1
ARPAS
$0.20
Paid Subscriber Share (snapshot)
100.0%
New Customers
47
Active Users
281
Subscription Penetration
1079.4%
ARPU
$2.11
RPD
$2.11
ARPPU
$2.20
LTV
$46
MRR Growth (28d)
-5.1%
Revenue Growth (28d)
-2.1%
All metrics are verified through RevenueCat API keys. Last updated: Aug 2, 2026, 06:32:44 AM UTC.
App Screenshots
In-App Pricing
Tech Stack
React NativeAbout This Listing
FitCal is Brazil’s #1 calorie-tracking app, powered by AI photo recognition. In just 10 months, it has become the leading fitness app in the country — combining simplicity, visual appeal, and an influencer-driven growth engine. Users can take a photo of their meals and instantly receive accurate calorie, macro, and protein breakdowns. The app currently has 1,399 active subscriptions, $4,613 in verified MRR, and $12,562 in revenue over the last 28 days, fully verified through RevenueCat. It is live on both App Store and Google Play, with continuous organic user acquisition driven by a network of fitness influencers and creators. FitCal’s success is built on viral content, with over 10 million views across TikTok and Instagram, and partnerships with dozens of micro and macro influencers. The app has a high profit margin, low operational costs, and an established growth framework that consistently doubles revenue month-over-month. The product is fully automated, scalable, and ready for
Self-reported marketing spend
$2,000/mo
This marketing spend is provided by the seller and has not been verified.
All other revenue metrics (MRR, subscriptions, etc.) are verified through RevenueCat.
Asking Price
$100K
Sale Details
Business Operations Started
Dec 2024
Assets Included in Sale
Source Code Included
Post-Sales Support
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