This app is for sale. Asking price: $250,000
2.1x revenue
36 buyers saw this recently
2 offers made
FitCal app icon

FitCal

Macro and Calorie Control

Count calories with AI. Analyze food by photo, log meals, and achieve your weight loss or muscle gain goals with FitCal. FitCal is an advanced calorie and nutrition tracker powered by artificial intelligence.

Worldwide Release Date: January 10, 2025

Verified withRevenueCatFor Sale
#31 MRR
#28 Revenue
#15 in Health & Fitness
Transparency: 10/10

Star Ratings(9.3K ratings | avg ★ 4.9)

App Store (2.8K ratings)

br

4.9

2.6K ratings

us

4.7

80 ratings

mx

4.8

44 ratings

in

4.5

22 ratings

es

5.0

15 ratings

fr

4.7

15 ratings

gb

4.7

12 ratings

jp

5.0

6 ratings

ca

5.0

6 ratings

it

5.0

5 ratings

de

5.0

4 ratings

au

5.0

3 ratings

tr

5.0

2 ratings

kr

5.0

1 rating

cn

5.0

1 rating

nl

5.0

1 rating

Play Store (6.5K ratings worldwide)

4.9

Total Downloads (Android)

100K+

Last 28 days Downloads (iOS + Android)

28.7K+

Last 28 days

Revenue

$9,996

AR

$120K

MRR

$6,616

ARR

$79,392

Cash Flow Index

1.5x

Active Subscriptions

2,306

Active Trials

260

ARPAS

$3.90

Paid Subscriber Share (snapshot)

89.9%

New Customers

28,684

Active Users

34,148

Subscription Penetration

6.8%

ARPU

$0.29

RPD

$0.29

ARPPU

$2.87

LTV

$86

MRR Growth (28d)

+11.4%

Revenue Growth (28d)

+15.4%

All metrics are verified through RevenueCat API keys. Last updated: Jan 15, 2026, 09:05:17 AM UTC.

App Screenshots

FitCal screenshot 1
FitCal screenshot 2
FitCal screenshot 3
FitCal screenshot 4
FitCal screenshot 5

In-App Pricing

Fit Cal (Anual)$39.99
Fit Cal (Anual)$29.99
Fit Cal (Anual)$24.99
Fit Cal (Anual)$19.99
Fit Cal (Anual)$14.99
Fit Cal (Mensal)$11.99
Assinatura semanal$9.99
Fit Cal (Mensal)$7.99
Fit Cal (Semanal)$5.99
Fit Cal (Semanal)$2.99

Tech Stack

Frontend
React NativeReact Native

About This Listing

FitCal is Brazil’s #1 calorie-tracking app, powered by AI photo recognition. In just 10 months, it has become the leading fitness app in the country — combining simplicity, visual appeal, and an influencer-driven growth engine. Users can take a photo of their meals and instantly receive accurate calorie, macro, and protein breakdowns. The app currently has 1,399 active subscriptions, $4,613 in verified MRR, and $12,562 in revenue over the last 28 days, fully verified through RevenueCat. It is live on both App Store and Google Play, with continuous organic user acquisition driven by a network of fitness influencers and creators. FitCal’s success is built on viral content, with over 10 million views across TikTok and Instagram, and partnerships with dozens of micro and macro influencers. The app has a high profit margin, low operational costs, and an established growth framework that consistently doubles revenue month-over-month. The product is fully automated, scalable, and ready for

Avg Ad Revenue

$2,000/mo

Unverified
⚠️ Important Note

Average ad revenue is provided by the seller and has not been verified.
All other revenue metrics (MRR, subscriptions, etc.) are verified through RevenueCat.

Asking Price

$250K

Sale Details

Business Operations Started

Dec 2024

Assets Included in Sale

Domains
Email address
Email subscriber list
Brand assets (logos, etc)
Supplier contracts
Custom technology
Website files
Social media accounts
Inventory (stock)
Phone number(s)
Trademarks/patents

Source Code Included

Yes

Post-Sales Support

Yes, seller will provide support
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