FitCal
Macro and Calorie Control
FitCal is an advanced calorie and nutrition tracker powered by artificial intelligence. Built for speed, accuracy, and simplicity, FitCal helps you log meals, understand your daily intake, and stay consistent with your health goals—whether you want to manage weight, gain muscle, or improve your overall nutrition. What FitCal Does Personalized calorie plan Answer a few lifestyle questions and receive a daily calorie target tailored to your goals.
Worldwide Release Date: January 10, 2025
Star Ratings(9.5K ratings | avg ★ 4.9)
App Store (3K ratings)
Play Store (6.5K ratings worldwide)
Total Downloads (Android)
100K+
Last 28 days Downloads (iOS + Android)
5.7K+
Last 28 days
Revenue
$2,762
AR
$33,144
MRR
$7,323
ARR
$87,876
Cash Flow Index
0.4x
Active Subscriptions
3,236
ARPAS
$0.85
New Customers
5,661
Active Users
8,387
Subscription Penetration
38.6%
ARPU
$0.33
RPD
$0.33
ARPPU
$2.26
LTV
$43
MRR Growth (28d)
-5.3%
Revenue Growth (28d)
-42.6%
All metrics are verified through RevenueCat API keys. Last updated: Jun 5, 2026, 02:30:11 AM UTC.
App Screenshots
In-App Pricing
Tech Stack
About This Listing
FitCal is Brazil’s #1 calorie-tracking app, powered by AI photo recognition. In just 10 months, it has become the leading fitness app in the country — combining simplicity, visual appeal, and an influencer-driven growth engine. Users can take a photo of their meals and instantly receive accurate calorie, macro, and protein breakdowns. The app currently has 1,399 active subscriptions, $4,613 in verified MRR, and $12,562 in revenue over the last 28 days, fully verified through RevenueCat. It is live on both App Store and Google Play, with continuous organic user acquisition driven by a network of fitness influencers and creators. FitCal’s success is built on viral content, with over 10 million views across TikTok and Instagram, and partnerships with dozens of micro and macro influencers. The app has a high profit margin, low operational costs, and an established growth framework that consistently doubles revenue month-over-month. The product is fully automated, scalable, and ready for
Self-reported marketing spend
$2,000/mo
This marketing spend is provided by the seller and has not been verified.
All other revenue metrics (MRR, subscriptions, etc.) are verified through RevenueCat.
Asking Price
$100K
Sale Details
Business Operations Started
Dec 2024
Assets Included in Sale
Source Code Included
Post-Sales Support
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