FitCal
Macro and Calorie Control
Count calories with AI. Analyze food by photo, log meals, and achieve your weight loss or muscle gain goals with FitCal. FitCal is an advanced calorie and nutrition tracker powered by artificial intelligence.
Worldwide Release Date: January 10, 2025
Star Ratings(9.3K ratings | avg ★ 4.9)
App Store (2.8K ratings)
Play Store (6.5K ratings worldwide)
Total Downloads (Android)
100K+
Last 28 days Downloads (iOS + Android)
28.7K+
Last 28 days
Revenue
$9,996
AR
$120K
MRR
$6,616
ARR
$79,392
Cash Flow Index
1.5x
Active Subscriptions
2,306
Active Trials
260
ARPAS
$3.90
Paid Subscriber Share (snapshot)
89.9%
New Customers
28,684
Active Users
34,148
Subscription Penetration
6.8%
ARPU
$0.29
RPD
$0.29
ARPPU
$2.87
LTV
$86
MRR Growth (28d)
+11.4%
Revenue Growth (28d)
+15.4%
All metrics are verified through RevenueCat API keys. Last updated: Jan 15, 2026, 09:05:17 AM UTC.
App Screenshots
In-App Pricing
Tech Stack
About This Listing
FitCal is Brazil’s #1 calorie-tracking app, powered by AI photo recognition. In just 10 months, it has become the leading fitness app in the country — combining simplicity, visual appeal, and an influencer-driven growth engine. Users can take a photo of their meals and instantly receive accurate calorie, macro, and protein breakdowns. The app currently has 1,399 active subscriptions, $4,613 in verified MRR, and $12,562 in revenue over the last 28 days, fully verified through RevenueCat. It is live on both App Store and Google Play, with continuous organic user acquisition driven by a network of fitness influencers and creators. FitCal’s success is built on viral content, with over 10 million views across TikTok and Instagram, and partnerships with dozens of micro and macro influencers. The app has a high profit margin, low operational costs, and an established growth framework that consistently doubles revenue month-over-month. The product is fully automated, scalable, and ready for
Avg Ad Revenue
$2,000/mo
Average ad revenue is provided by the seller and has not been verified.
All other revenue metrics (MRR, subscriptions, etc.) are verified through RevenueCat.
Asking Price
$250K
Sale Details
Business Operations Started
Dec 2024
Assets Included in Sale
Source Code Included
Post-Sales Support
More apps for sale
Browse Marketplace ↗-strive
FOR SALELast 30 days rev
$13,620
MRR
$10,992
Shotwise
FOR SALELast 30 days rev
$1,265
MRR
$2,661
Tokhub
FOR SALELast 30 days rev
$90
MRR
—
SmokeCount
FOR SALELast 30 days rev
$79
MRR
$28
Snap Cal
FOR SALELast 30 days rev
$65
MRR
$138
CalBuddy
Last 30 days rev
$51,288
MRR
$12,422




